Copywriting is a sub-branch of advertising that uses words to promote a product, person, enterprise, concept or opinion. It is meant to influence the intended target audience to subscribe to a product, service or concetp. It uses a variety of promotional media such as television, radio, the Internet, press releases, commercial scripts, white papers, direct mail, tag lines, catalogues, brochures and billboards.
Course
Area
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There are number of institutes that offer under-graduate, post-graduate courses and have specific entrance tests. There are also certificate courses offered by many colleges.
Eligibilty
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You may need B.A or M.A degree, Diploma in Journalism, Mass Communication, Advertising.
Future Prospectus
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Copywriters can work in advertising agencies, public relations firms, with broadcasters, etc, in stores, and the print media.
Copywriters can work on the web, help in search engine optimisation (developing key words to increase traffic to a site). They can work as marketing, sales, PR, print and broadcast copywriters.
A trainee in an advertising agency starts on a stipend of around Rs 8, 000 per month. After a probation period of six months, trainees are promoted to the post of copywriter. Initially, a copywriter earns in the region of Rs 10, 000 to Rs 15, 000. At the middle level, the remuneration depends upon your track record and the amount of recognition you get in the industry. Typically, middle-level copywriters earn Rs 25, 000 to Rs 30, 000, and senior copywriters earn in the region of Rs 50, 000 to Rs 1.5 lakh a month.
